A Shared Vision for Coaching Women Across Europe
After PureGym’s initial outreach, Girls Gone Strong co-founder Molly Galbraith connected directly with their leadership team to discuss their goals. The message was clear: PureGym wanted their fitness professionals to have access to world-class education in coaching women—so they could meet the needs of a diverse, growing female member base.
From Vision to Action: Certifying PureGym Professionals
Following the alignment of values and vision, Girls Gone Strong launched a private VIP enrollment exclusively for PureGym professionals.
Trainers enrolled in Girls Gone Strong’s Certification programs, including:
These Certifications help PureGym coaches deepen their skills in supporting women across key life phases—with a blend of physiology, psychology, and behavior change strategies grounded in science and compassion.
Creating Welcoming, Inclusive Gyms for Women
As a result of this partnership, many PureGym professionals are now GGS certified. That means more women walking into PureGym locations across Europe will work with coaches who truly understand them—whether they’re returning to exercise after childbirth, training through menopause, or simply looking for a gym where they feel seen and supported.
What’s Next for PureGym x GGS
This partnership lays the foundation for continued growth and impact. PureGym and Girls Gone Strong are exploring additional opportunities to expand Certification access and deepen education initiatives for their team.
Together, we’re helping redefine what fitness can look like for women in Europe—and raising the standard for coaches everywhere.